Importance of Social Media backlinks in SEO

digitalcookies is the best seo company in noida

There have always been different opinions about social media backlinks when it came to SEO. Some experts say that these links have no value. Other experts are of a different opinion. They say that even though social media backlinks may not directly increase the website rank, they do play an indirect role. DigitalCookies, the Best SEO company Noida, has always given equal importance to backlinks. 

In this blog, we will see how social media backlinks can actually help the business improve organic traffic, increase conversion rate, and generate more sales. As with every other SEO strategy, this one also takes time to show the results. 


Backlinks on Facebook do not have to be restricted to posts or ads. As one of the most used SM platforms in the world, Facebook can generate a lot of traffic to the business website. This traffic is of high-quality, which is recognized by the search engines and contributes to improving the website rank. 

The links can be added to- about tab on personal profiles, business pages, and groups (make the fields public), cover photos and their descriptions, pinned posts/ announcements in groups, and regular posts that can be shared by other users. All the best seo company in Noida considers the same


Twitter, the micro-blogging website, is as famous as Facebook. The posts on Twitter are short and crisp due to the limited character count. This makes it easy for users to read more posts. However, this makes it hard for brands to create an impression unless they do something unique or creative. Also, some links do not show a preview on Twitter, much to the frustration of the users. 

To use Twitter effectively for backlinks, SEO experts in Noida suggest brands add the website link to- the bio, the website field, and include the links when tweeting a photo. As people retweet the image, the link will also be shared with several people. 


LinkedIn allows each user to add up to 3 links in the profile information. Make the most of this by including links to the brand’s website and other social media pages. The links can also be added to projects and publications, group information, and the company’s basic information. Being a professional networking site, the links shared on LinkedIn profiles are taken seriously by the users. By asking the employees to share the brand’s website link in their profiles, the business link can be visible to all those who are connected to the employees. 


Unlike other social media platforms, links on Instagram are not always active. The best way to provide a backlink is to add it to the bio where it is visible for everyone to see. The links in posts and comments do not work. However, affordable SEO in Noida experts understand the popularity of Instagram stories, where links can be added. Since the stories are active only for 24 hours, it is crucial to create an attractive post that will prompt users to swipe up and open the link. 


YouTube is essentially a video blogging channel. But it offers quite a few ways to add backlinks to the website. One is the about page, the other is the post description for each video. And the videos themselves can have call-to-action buttons that take users to the website. Make sure that every video has one such button and mention it to the viewers. 

Social Media Influencers 

A social media influencer is someone who has a good following on their SM account(s). While some stick to one platform, others like to make their presence felt across the internet. The followers take their words as the gospel of truth. A single promotional post by such an influencer about a brand can generate a lot of interest. This interest is converted to website traffic and even sales. Even a subtle nudge and backlink by an influencer can help the brand reach new target audiences. The best seo company in Noida ensures focus on all this .

The trick, of course, lies in choosing the right platform, the right SM influencer, and the right time market the brand. That’s where affordable SEO services in Noida come into the picture. The Experts know the how, when, why, and what of the process and can deliver the results for the business. 

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