DigitalCookies provides affordable SEO in Noida to businesses belonging to various sectors. The company has a team of experienced professionals who understand the business, its values, its short term, and long term goals before creating a comprehensive SEO strategy to boost the visibility of the website on the search engine and improve its rank.
In this blog, we will see the elements/ factors that are essential to creating a perfect SEO strategy for a business website. SEO is a continuous process that will deliver long-lasting results as we carefully invest in it at regular intervals.
- Start with Keywords
Keywords will always be important. They may not be the only way to improve the website rank, but they are still the first factor we should consider. Search for keywords on Google and make a list of short-tail and long-tail versions. Semantics are recognized by search engines. This will give us the advantage of using multiple variants of the primary keyword without stuffing the content. Remember that keyword stuffing is penalized by Google.
- Meta Title and Meta Descriptions are Important
The best SEO services agency in Noida knows the importance of immediately attracting the users’ attention. When a user scans through the search results page (SERP), they first read the meta title and the meta description to see if the website has what they want. By including the primary keyword in these and briefly outline the content on that webpage, we can increase the chances of a user opening the link. Also, when the search engine finds keywords in the meta title and description, it will push the link to the top results.
- Content Marketing is a Part of SEO
Content is what a user looks for on the internet. An affordable SEO in Noida knows that an empty website cannot attract users. Social media posts are content-based. Whether it is blogs, pre-recorded videos, live videos, images, infographics, gifs, podcasts, webinars, tweets, ebooks, e-magazines, white paper, user manuals, newsletters, or such, these are all content-based. Quality, useful, and reliable content is an integral part of the SEO strategy.
- Local SEO to Attract Local Customers
When more than 50% of the users rely on their mobile phones to search on the internet, local SEO can bring a fresh batch of customers to the business. SEO experts in Noida explain that local SEO will directly impact the online and offline sales of the business. Be it Google My Business, local listings, or other online directories, local SEO will promote the business in the region by increasing the visibility on search engines.
- SEM (Search Engine Marketing) Cannot be Ignored
SEM is where the website is promoted and marketed on the search engines. It refers to the paid ads placed that show up first on the search engine results page. While these are not compulsory, they do have an impact on SEO. Businesses with limited budgets can choose when and how long they want to use paid ads, including the ads on social media. It could work well to create awareness about special offers and discounts.
- Technical SEO to Improve the Website
Technical SEO is not just an SEO Audit. The audit will give us the status of the website and show what changes can be made to optimize the website for greater reach. When a business avails of the low cost SEO services in Noida, it is essential to ask for technical SEO as well. So what does this include? We start by cleaning the code to create a bug-free website to increase user experience. Optimizing the webpages (on-page SEO) is another step.
Improving the website loading speed, optimizing the images, making the website mobile-friendly, preventing the search engine crawls from entering certain pages, improving data security by using HTTPS, arranging the webpages in a pyramid structure for easy navigation, and integrating the website with social media pages are some aspects of technical SEO.
The Best SEO company in Noida also emphasizes the importance of off-page SEO by working on generating backlinks from high-authority websites and digital platforms. This will indirectly impact SEO.
SEO doesn’t just increase the website rank. It also increases the authority of a website, which is decided based on the quality of content posted on the site.