How does a business create its own space in today’s competitive digital world? Digital marketing is the answer. The process of using various platforms and tools available on the internet to promote a business is known as digital marketing. Small or large, every business should invest in digital marketing. Digital Cookies, the Leading SEO Company in Bangalore, has come up with a list of 5 tools that should be used to improve the digital marketing strategies and implementation.
Digital marketing is an umbrella term that encompasses an array of methods, tools, and strategies to promote a brand on the internet and increases the return on investment for the business. Let us see one tool each for different aspects of digital marketing such as content creation, email marketing, social media advertising, data analytics, and SEO.
- Grammarly for Error-Free Content
SEO services in Bangalore predominantly deal with content on the website. Whether it is including the keyword-related content on the web pages and blogs or sharing useful and relevant data on social media, the quality of the content is crucial to attracting the attention of the target audiences. Grammarly is a free tool that also has a paid premium version to detect and remove grammatical errors in the content. It can be used as a plug-in to the browser or can be used via its website. The premium version makes it easy to identify and eliminate additional errors.
2. Mailchimp for Email Marketing
The Best SEO Company Delhi Bangalore knows the importance of using email marketing to reach out to numerous audiences in an easy and effective method. Mailchimp is a cost-effective email marketing tool that helps businesses to send up to 12000 emails to 2000 subscribers for free every month. A perfect tool for small businesses, it has the following features that make it a popular tool in the market.
Designing templates, A/B testing, analyzing clicks, third-party app integrations, autoresponders, sign-up forms, and more can be used to manage email marketing.
3. MeetEdgar for Social Media
Wouldn’t it be wonderful to have a tool that manages all the social media posts of the business? Well, there is such a tool for you. MeetEdgar is a popular digital marketing tool that aids in managing the content shared on various social media platforms. It is available for free for the first month, following which you will have to choose between two price plans. From automating posts to getting weekly reports and continuous technical assistance by the company, MeetEdgar is highly useful for social media management.
4. Google Analytics for Data Analytics
We all know how useful Google Analytics is for business owners. And being available for free makes it one of the most loved tools by the Top SEO Company in Bangalore. By adding an analytical code to the website of the business, every action performed by the visitor is tracked and recorded. Right from knowing the location of the visitor to identifying what caught their attention and where they lost interest, the tool helps businesses in offering services which the visitors are looking for. Understanding the audience is the best way to formulate marketing strategies, and that’s what Google Analytics helps with.
5. Screaming Frog SEO Spider for SEO
The Top 10 SEO Company in Bangalore always emphasizes the importance of SEO in digital marketing. Though there are many tools for SEO analytics, Screaming Frog SEO Spider is a website auditor that extracts data by finding SEO issues that can be solved to improve search engine optimization. Finding broken links, identifying duplicate content, generating XML sitemaps, and more, the basic version of the tool is available for free. Business owners can also choose the paid annual plan to access additional features.
Apart from the above, various other tools such as Canva, Wistia, HootSuite, Feed.ly, Hotjar, Trello, Asana, Editsaurus, Hemingway Editor, PlagarismCheck, Google Search Console, etc. are some of the famous and widely used tools in the industry. Make the most of these tools by creating smart and attractive digital marketing strategies. And when you go for budgeted online marketing promotion then the Low cost SEO services In Delhi India and Bangalore uses both paid and free tools for promoting the website.
Most tools have the basic version available for free. Small businesses can start by using the free versions and upgrade to paid versions as the demand increases. The aim is to get more returns for a limited investment.